I Create
Digital
Experiences

I Create
Digital
Experiences

Hey there, I am Prerna, and I build and scale businesses through design.
I believe in creating user-centric designs with a pinch of humanness.

Featured Case Studies

{ 2024 }

Let me take a wild guess...

You've landed here! And I bet you're either scouting for a full-time designer or checking out freelance talent.
Am I right? (I've got a pretty good track record with these guesses!)

First thing first, no portfolio is complete without case studies so here they are

About me

More than portfolio

While the portfolio is great to tell about my subject knowledge, here are a few assets that make me a correct fit for any team that wants to build something.

Business Nerd Alert 💵

First things first - I believe great design isn't just about making things pretty; it's about building something that helps businesses grow. Think of me as the bridge between what users need and what makes your business thrive.

One Size Doesn't Fit All 🔑

I don't believe in rigid design processes. Every project is like a unique puzzle, so I craft my design process to match your specific requirements and project phase. Sometimes we need to sprint; sometimes we need to take totally different route—and that's okay!

All Ears! 👂

Want to know my superpower? I listen. A lot. Not just to tick boxes on a requirement list, but to really get what you're trying to achieve. Your goals? They become my goals.

Adapting with Trends 📈

Here's a fun fact: I used to be an occasional reader. Now? I'm that person who can't go a day without consuming design content. I'm constantly learning, adapting, and staying on top of what's working in the real world.

Because let's face it - in tech, if you're standing still, you're moving backward!

Skills

{ 15+ Clients Served }

That wasn’t enough, right?

So here are my core skills to assist you further

UX Writing | User Journey Mapping | Product User Flow | Wireframing and Prototyping | User Testing | Information Architecture | Design Systems | WordPress CMS | HTML5, CSS | Strategic Thinking

UX Writing, User Journey Mapping, User Flow, Wireframing and Prototyping, User Testing, Information Architecture, Design Systems, WordPress CMS, HTML5, CSS, Strategic Thinking

But that doesn’t mean I’m limited to these topics; I’m currently geeking out over

Agentic AI

OOUX

XR Design

Business Strategy

Typography

Agentic AI

OOUX

XR Design

Business Strategy

Typography